September 30, 1994
Dear Promotion Director:
We would like to get an idea of your plans to use our outside media for STAR TREK: DEEP SPACE NINE during November Sweeps. Please take a few moments to fill out the survey form which accompanies this letter, then fax it back to us at (213) 956-nnnn as soon as possible. This will help us greatly as we finalize our preparation for this period.
Also enclosed with this letter are your weekly mailer materials for STAR TREK: DEEP SPACE NINE #452, "The Abandoned", which is the first show of November Sweeps for many stations. Scheduled to air the week of October 31, this episode finds Odo attempting to show a violent Jem'Hadar soldier that there is more to life than just fighting and killing. Directed by series star Avery Brooks, the show is the first of what promises to be an exciting, highly-promotable November slate. Here's a sample of what's in store: a tension-filled situation where the space station is booby-trapped to explode; an emotional; dilemma for the character of Dax, which is directed by Jonathan Frakes fro STAR TREK: THE NEXT GENERATION; plus, a special surprise guest-star appearance from NEXT GENERATION.
Remember as you make your plans for November that there's only one place left on television to capture all-new excitement on the final frontier -- STAR TREK: DEEP SPACE NINE. Be sure you capitalize on that in your promotion efforts as you attract new viewers to this action-packed drama. If you have any questions, please call me at (213) 956-nnnn.
Advertising & Promotion
Paramount Domestic Television