WLYH-TV, which has been a CBS affiliate in the nation's 44th largest market, will make the switch to UPN on Monday, December 18th. Until now, Harrisburg was the largest market in the nation in which UPN did not have an affiliate. The addition of this station will boost the network's total clearance to more than 93% of all U.S. television viewing households.
In making this announcement, Mr. Tannehill commented, "The addition of WLYH-TV to UPN's growing affiliate base is a critical step in our development. Since launch less than a year ago, we've been able to increase our national coverage by more than 11%. Still, our goal remains to aggressively pursue new afffliates that will strengthen our line-up."
Clear Channel Communications, Inc. has recently entered into an LMA arrangement for WLYH-TV with Gateway Communications, Inc. Regarding this deal Lowry Mays, president and CEO of Clear Channel Communications said, "We are excited to be able to offer the Harrisburg audience an additional quality viewing option through WLYH's affiliaton with UPN. Clear Channel is enthusiastic about the continued growth and expansion of UPN. Including WLYH, Clear Channel now operates six stations that are UPN affiliates."
UPN premiered on Monday, January 16, with 102 affiliates covering 81% of all U.S. television viewing households. In ten months, network distribution has enlisted 50 new affiliates to the UPN roster, increasing total coverage of the U.S. by more than 13%.
UPN currently offers two nights of original primetime programming Monday and Tuesday evenings (8:00-10:00 p.m. ET/PT). Beginning in March 1996, a third night of programming will be added on Wednesdays. In addition, UPN broadcasts a two-hour weekend movie Saturday afternoons and an hour of children's programming Sunday mornings.
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