Los Angeles, CA, May 2, 1995... With the 1994-95 television season at an end, UPN, in just three months since launch, already delivers more Men 18-34 with its regular programming than CBS. For the 30-week period, which ended on April 16, UPN's primetime series delivered a 3.5 rating in this important demographic, while CBS' earned a 3.3 rating. And the median age of UPN's viewers is 35, younger than ABC's (37), NBC's (41) and CBS' (50).
In comparing UPN's debut season to FOX's initial performance, UPN has proven initially more successful. The network already delivers more households and scores higher ratings in Men and Adults 18-34, 18-49 and 25- 54 than FOX did in its second season. In addition, every UPN primetime program beats every Warner Bros. Network program in households and all key demographics.
"UPN's performance during this past television season has exceeded all of our expectations," commented Lucie Salhany, UPN's president and CEO. "In only three months, we've proven that UPN can deliver the households and demos of the other networks, with a more desirable median viewer age."
UPN, which premiered on Monday, January 16, 1995, has 114 affiliates covering more than 85% of all U.S. television viewing households. The network currently provides four hours of original, primetime programming every Monday and Tuesday evening from 8:00 - 10:00 p.m. (ET/PT). In addition, UPN also broadcasts a two-hour weekend movie every Saturday afternoon from 12:00 - 2:00 p.m. (ET/PT).
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